Tuesday, February 1, 2011

Rag and Bone DIY


DIY from rag & bone on Vimeo.

Abbey Lee, Lily Aldridge, Sasha Pivovarova and Edita Vilkeviciute all did a shoot for rag and bone, the difference is they did it with their own friends. The photographers gave them a digi and told them to snap some shots in their homes and on the street. Now you can download the posters at http://www.rag-bone.com/ and plaster them all over your city!
Brilliant if you ask me!

“We have always been very inspired by the girls who do the show,” Wainwright said. “Rather than do what every other brand does and have a high-end photographer take very polished shots, we thought, ‘Let’s flip it on its head to get the girls to take over.’ We wanted it to be very real.”
(via wwd) 

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